La boîte à outils Conseil culturel des Laurentides/Accès

La boîte à outils Conseil culturel des Laurentides/Accès
Journal Accès
Actualité

Vous voulez que votre site se démarque? Voici quelques outils simples et efficaces.

CCL

Pas facile de se démarquer parmi l’infinité de sites web existants. Bien que la simplicité de votre nom de domaine et l’efficacité de la structure de votre site aient un impact, le cœur du succès demeure le contenu.

 

Un contenu comportant des mots-clés présents dans les textes (surtout la page d’accueil) est un gage de succès. Mettez-vous dans la tête d’un internaute qui voudrait rechercher votre site. Quels mots utiliserait-il pour trouver le vôtre? Bien sûr votre nom, votre discipline… mais aussi des synonymes ou d’autres manières de décrire votre art.

 

Le contenu texte doit être au cœur de vos démarches car ce par quoi vous communiquez, c’est du texte. Ce que les utilisateurs utilisent pour chercher, c’est du texte. Ce que les moteurs indexent, c’est du texte. Soyez de véritables «obsédés textuels»!

Quoi écrire ?

Plus un site comportera de textes et de pages, plus son potentiel de visibilité sera élevé. Quand il est question de référencement, mille mots valent beaucoup plus qu’une image.

 

N’hésitez donc pas à décrire précisément votre métier, vos expertises, vos produits, vos spécificités. Toujours en insérant dans votre texte les mots-clefs que les utilisateurs risquent d’utiliser pour vous trouver. Vous pouvez aussi rédiger des articles d’information sur votre domaine d’activité, ou des fiches-conseils parlant de votre métier, de l’actualité du secteur. Si vous avez un catalogue en ligne, pensez à fournir une description détaillée pour chaque produit.

 

Plus les mots-clefs apparaîtront souvent sur votre site, plus les moteurs de recherche considéreront que votre site est pertinent. Idéalement vos mots-clés devraient aussi être présents dans la balise de la page (titre), dans les titres internes de la page, et plusieurs fois dans les paragraphes.</p> <p> </p> <p>Faites parler les autres!</p> <p>Les moteurs de recherche estiment que si plusieurs sites ont un lien qui pointe vers votre site, votre site doit être de qualité. Il est donc important d’échanger des liens. Demandez à vos partenaires de mettre un lien vers votre site. Vous pouvez échanger des liens en mettant à votre tour des liens vers leur site.</p> <p>Le CCL publie un lien vers les sites internet de ses membres, ce qui joue un rôle clef dans le référencement de ceux-ci.</p> <p>Comment faire pour que Google connaisse l’existence de votre site?</p> <p>Rien du tout! Google et les autres moteurs de recherche explorent en permanence la toile pour recenser les sites qui viennent de se créer. S’il existe un seul lien d’un site connu vers le vôtre, Google suivra ce lien et découvrira votre site. Il lui faudra entre une et huit semaines pour ajouter votre site à son index et à ses résultats de recherche.</p> <p> </p> <p>Si vous voulez tenter d’accélérer ce processus, vous pouvez déclarer votre site vous même en remplissant le formulaire d’inscription Google, mais le plus efficace reste de créer des liens vers votre site grâce aux échanges de liens.</p> <p> </p> <p> </p> </div></div><div class="theiaPostSlider_footer _footer"></div><p><!-- END THEIA POST SLIDER --></p> <div class="social-sharing "> <a onclick="return ss_plugin_loadpopup_js(this);" rel="external nofollow" class="button-facebook" href="http://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.journalacces.ca%2Factualite%2Fla-boite-a-outils-conseil-culturel-des-laurentidesacces%2F" target="_blank" >Share on Facebook</a><a onclick="return ss_plugin_loadpopup_js(this);" rel="external nofollow" class="button-twitter" 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</div><!--right-content--> <div id="left-content" class="left relative"> <div class="post-date-wrap left relative post-date-reg"> <span class="post-date"><time class="post-date updated" itemprop="datePublished" datetime="2012-05-29" pubdate>29 mai 2012</time></span> </div><!--post-date-wrap--> <div class="author-info-wrap left relative"> <div class="author-img left"> <img src="https://www.journalacces.ca/wp-content/uploads/sign-acces-4.jpg" width="120" height="120" alt="Journal Accès" class="avatar avatar-120 wp-user-avatar wp-user-avatar-120 alignnone photo" /> </div><!--author-img--> <span class="vcard author"> <span class="author-name left fn" itemprop="author"><a href="https://www.journalacces.ca/auteur/journal-acces/" title="Articles par Journal Accès" rel="author">Journal Accès</a></span> </span> <span class="author-twit left"> <a href="mailto:info@journalacces.ca" > <i class="fa acces-mail"></i> </a> </span> <p class="author-desc left"></p> </div><!--author-info-wrap--> <div 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même où une grande marche aura lieu à Montréal, le samedi 10 novembre, une marche...</p> </div><!--widget-full-list-text--> <div class="widget-post-info left"> <span class="widget-post-author">Journal Accès </span><span class="widget-post-date">16 novembre 2018</span> </div><!--widget-post-info--> </li> </ul> </div><!--home-widget--> </div><!--home-widgets-wrap--> <div id="sidebar-contain"> <div id="sidebar-scroll-wrap"> <span class="sidebar-scroll">Faites défiler pour plus [+] <i class="fa fa-caret-down fa-2"></i></span> </div><!--sidebar-scroll-wrap--> <div id="sidebar-mobi-tab"> <span class="mobi-tab-but">Extra</span> </div><!--sidebar-mobi-tab--> <div id="sidebar-main-wrap" class="left relative"> <div id="sidebar-main-ad"> <div class="widget-ad left relative acces-sidebar"> <div data-m32-ad="" data-options='{"dfpId":"4916","dfpAdUnitPath":"Journal_acces/actualite", "sizes":[[300,250]]}' ></div> </div><!--widget-ad--> </div><!--sidebar-main-ad--> <div id="sidebar-widget-wrap" class="left relative"> <div id="sidebar-widget-in" class="left relative"> <div id="black-studio-tinymce-2" class="widget-odd widget-first widget-1 epaper sidebar-widget widget_black_studio_tinymce"><h3 class="sidebar-header left relative"><span>Journal électronique</span></h3><div class="sidebar-widget-content left relative"><div class="textwidget"><p><a href="http://monjournallocal.com/hebdosquebec/epaper/?tpu=Acces" target="_blank"><img class="alignleft" src="http://monjournallocal.com/hebdosquebec/ePaper/xml_epaper/acces/imgtpu.jpg" alt="" width="150" /></a><br /> <a class="button" style="margin-top: 0px;" href="http://monjournallocal.com/hebdosquebec/epaper/?tpu=Acces" target="_blank">Lire le journal</a></p> </div></div></div><div id="text-12" class="widget-even widget-2 widget-newsletter sidebar-widget widget_text"><h3 class="sidebar-header left relative"><span>Inscrivez-vous à l’infolettre</span></h3><div class="sidebar-widget-content left relative"> <div class="textwidget"><!-- 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</div><!--sidebar-list-img--> <div class="sidebar-list-text left relative"> <span class="comment-tab-head">madeleine Leduc dit:</span><br /> <p class="comment-tab-text"><a href="https://www.journalacces.ca/actualite/municipalite-de-piedmont-bilan-plus-positif-2018/" title="madeleine Leduc on Municipalité de Piedmont : Un bilan plus que positif pour 2018">Peut-on en dire autant de la gestion du personnel?</a></p> </div><!--sidebar-list-text--> </li> <li> <div class="sidebar-list-img left relative"> <img src="https://secure.gravatar.com/avatar/63eb19014786a136710fb00e42a82286?s=60&d=mm&r=g" width="60" height="60" alt="" class="avatar avatar-60wp-user-avatar wp-user-avatar-60 alignnone photo avatar-default" /> </div><!--sidebar-list-img--> <div class="sidebar-list-text left relative"> <span class="comment-tab-head">Nancy dit:</span><br /> <p class="comment-tab-text"><a href="https://www.journalacces.ca/chroniques/la-cle-du-bonheur/" title="Nancy on La clé du bonheur">WoW qu’elle belle 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